Revolution in Motion: AI Content Generation Transforms B2Gnow Outreach Communication
Introducing AI Content Generation in B2Gnow Outreach
Writing personalized outreach messages doesn’t have to be time-consuming. In 2024, we launched the first AI-powered feature in our B2Gnow Outreach & Events module, Outreach Content Assistant, making it faster and easier to create effective, professional communications to all of your vendors.
How It Works
Within the Content tab of the Outreach & Events module, a new “Generate Outreach Content” button unlocks a simple, guided form. From there, the AI handles the heavy lifting enabling you to:
- Choose a tone for the message (formal, friendly, urgent)
- Select the message length (short or detailed)
- Describe what the message should include (event info, deadlines, goals)
The result? An AI-generated email draft tailored to your needs that is delivered instantly. You can:
- Regenerate the draft message with new input
- Copy it directly into your campaign
- Manually edit and refine the content
- Save the message to use again later
It’s flexible, editable, and built for speed, helping your team spend less time writing and more time engaging.
Note: This feature is available today, but it’s not enabled by default. Contact B2Gnow Customer Support via the Help Center to have it turned on for your organization.
Why It Matters
The Outreach Content Assistant is part of our broader effort to bring AI into compliance workflows in practical, high-impact ways. By reducing time spent on outreach prep, your team can:
- Engage vendors faster
- Increase response rates
- Maintain consistent messaging
- Focus on strategy over formatting
AI won’t replace the human touch, but it can make your outreach process significantly more efficient.
What’s Next?
To help shape the future of AI in our platform, we’re actively working with customers, including members of our Customer Advisory Board, to better understand their challenges and identify where AI can make the greatest impact. If you’d like to share your feedback or are interested in joining the Customer Advisory Board, please contact B2Gnow Customer Support through the Help Center. To learn more or get started with B2Gnow, please request a demo.
Written by John Garay, Vice President of Product, B2Gnow
